April 2010 Issue
  Featured Article

New Website Enhancements
OPENLANE is continually improving our auctions to enhance user experience. Here are some exciting new enhancements to the website:

  • Order in Fleet vehicle matches in your search results.
    Order in Fleet vehicle matches are now available on your search results when searching for specific criteria such as Seller, Make/Model, Year, Color, Price or Rental Inventory Type. Vehicles matching your criteria are available as bulk results at the bottom of the first page of your search results. To place an order, simply click on the "Order Now" button. Click here for more info.

  • Ability to search for vehicles by proximity by Zip Code.
    Proximity Search now has enhanced capability that will allow you to search from any specified Zip Code, in addition to your proximity. From the Advanced Search Option enter a zip code in the "From Zip Code" field if you would like to search vehicles other than from your proximity. If you choose to still only search from your proximity, simply do not enter a zip code in the "From Zip Code" field.

  • Reserve met indicators in Search Results.
    Reserve (RS) visual indicators are now available on vehicles that have Bids. A green reserve (RS) indicator represents that a bid(s) has been placed on that vehicle and a bid has met Reserve. A brown reserve (RS) indicator represents that a bid(s) has been placed on that vehicle however the bid(s) has not met Reserve.



Analytics Update

Weekly Auction Results (WAR) Report
Stay abreast of the online wholesale market with OPENLANE's new "WAR Report" - the only source of wholesale auction data specifically for OPENLANE sales.

Click here to view the partial report.

Login to OPENLANE.com to view the complete report.

OPENLANE Market Index
The OPENLANE Market Index represents pricing and dealer vehicle interest trends across all vehicle segments in our online marketplace. March 2010 highlights for the U.S. include:

  • Overall weekly US auction prices remained steady in March
  • Cars and SUVs prices increased while Minivans and Trucks had a slight price drop
  • Dealer Interest in Minivans and SUVs declined while Cars show a moderate increase
Click here to view the OPENLANE Market Index.

Search Interest Report
The OPENLANE Search Interest Report ranks the most common vehicle searches on the Open Auction. This report includes the top 25 ranking for make and model as well as the top 5 ranking for vehicles by body style.

Click here to view the report.



Dealer Spotlight

Jamie Hanford, President of Ladd-Hanford Auto Group in Lebanon, Pennsylvania, has over 15 years of experience running a medium size new car dealership with both domestic and import franchises. With the downturn in the new car market, like many other dealerships, Jamie began to focus more on the used car business. He started using OPENLANE 6 months ago and now gets about half of his inventory online - taking advantage of the variety of inventory available to him including off-lease, dealer-consigned and rental vehicles. With their business growing substantially, efficiently acquiring inventory online is serving to be a smart move.

"OPENLANE is all about efficiency. OPENLANE's auctions end every day, so I don't have to wait up to 5 days to find out whether I won the car or not as with another online auction. The company has a superior Arbitration department both in terms of personnel and process. The process gets started by opening a case online, which is as easy as clicking a button. From there, the Arbitration department is on top of it right away. I am very happy with the vehicles and service I received from OPENLANE - from diverse product availability at reasonable prices to great customer service."

Jamie Hanford
Ladd-Hanford Motors
Lebanon, Pennsylvania



News & Updates

List your vehicles quicker and easier than ever - using our new Express Listing Process
OPENLANE is making it as easy as possible to list your vehicles for sale. With our new Express Listing, you can add all the pertinent information for your vehicle - including photos - preview the listing, and release to auction all in one simple, convenient step!

  • List your vehicle on OPENLANE.com immediately
  • Reach thousands of eager and qualified buyers within minutes
  • Effortless one-step listing and release to auction
  • Express Listing available to all iDEAL sellers
Please contact an iDEAL Representative to register for iDEAL at 866-366-4026 or ideal@openlane.com.

OPENLANE is proud to announce that Third Party Inspections for our iDEAL program can now be ordered with DataScan Field Services in certain pilot locations.
We have added DataScan to our inspection company partners to make our inspection ordering process more flexible and provide more choices for our iDEAL sellers. DataScan Field Services will support Third Party Inspection request for the following regions:
  • Los Angeles, CA
  • Atlanta , GA
  • Nashville, TN
  • Indianapolis, IN
  • Detroit, MI


Upcoming Events

OPENLANE is excited to exhibit at these upcoming shows. We look forward to seeing you there!

  • Car Rental Show booth #219: April 20-21 - Las Vegas Hilton
  • Digital Dealer Conference booth #811: April 20-22 - Rosen Shingle Creek Resort, Orlando, Florida
  • National Conference for Buy Here Pay Here booth #339/438: May 11-13 - Venetian, Las Vegas


    In this Issue:
  • New Website Enhancements
  • OPENLANE Market Index
  • Weekly Auction Results Report
  • Search Interest Report
  • News and Updates
  • Dealer Spotlight
  • Current Incentives
  • Customer Service FAQs
  • Upcoming Events

Customer Service FAQs

Q: How do I reach Customer Service?

A: There are three ways that you can contact Customer Service:

1. Use our new instant chat feature. Simply click on the "Live Support Online" link on the top portion of the Home and Buy pages.
2. Send Customer Service a case. To access the Customer Service Portal, open your "My Transactions" tab and click on "Open a new ticket".
3. Call Customer Service at 866-969-0321. Customer Service is available Monday-Friday from 6:00 AM - 5:30 PM PST and Saturday from 9:00 AM - 2:00 PM PST. .


Incentives

Take advantage of these limited-time promotions today. Click here for details.

  • Get a $250 AMEX Gift Card for Every 5 Rental Vehicles Purchsed
  • $500 Transport Incentive on Audi Q7s
  • $300 Transport Incentive for all Audi Financial and VW Credit vehicles


Contact Us

OPENLANE
Phone: 866-969-0321
Fax: 480-393-2960
Email Us

For questions or comments about this newsletter, send an email to news@openlane.com.

 


 



Programs subject to change without notice. All rights reserved. © 2010 OPENLANE, Inc. OPENLANE and the OPENLANE logo are trademarks or registered trademarks of OPENLANE, Inc. in the United States and other countries, and may not be reproduced or used without written permission. The names of other companies, products and services may be the property of their respective owners. Contact 866-969-0321 for questions.